- Our Seller
Clients With Distinguished
Homes
have very special marketing
requirements. These challenges are
often beyond the abilities of
inexperienced "agents" or those with
large inventories of average
properties.
-
- Whidbey
Island has an increasing percentage of
distinctive properties and estates that
require very
- special
marketing and advertising techniques.
While many of these have quite high
market values, some are distinctive by
design or setting, not merely price. To
each of these properties, we assign a
marketing team of specialists assisting
in property presentation, marketing,
photography, advertising and
coordination.
-
- For buyers
and sellers of these upper tier
properties, Whidbey Pacific's Senior
Marketing Consultants offer higher
quality "client relations", advertising
standards, more fine homes expertise,
stronger marketing strategies, and
comprehensive planning. They are our
Portfolio Specialists.
-
- STRATEGIC
MARKETING.
Our Portfolio Specialists will work
with you to develop a written, detailed
strategic marketing plan specific to
your property and its positioning in
the local marketplace. The plan
addresses your special requirements and
the selling strengths of your property,
incorporating a broad spectrum of
marketing activities. These are
designed with your assistance and
concurrence with the aim of quickly
attracting the largest number of
qualified buyers.
-
- PROFESSIONAL
EXPERTISE.
Portfolio transactions require
extensive knowledge of Whidbey Island
market conditions, aggressive promotion
and expert negotiating. Whidbey
Pacific's Portfolio Marketing
Consultant's possess the professional
knowledge and special skills necessary
to successfully market luxury
properties.
-
- Whether
your property is a single family home
or sprawling estate, "trophy" property,
or elegant
- land
parcel, your Whidbey Pacific Portfolio
team is committed to providing you with
a highly specialized campaign. It is
designed exclusively to market your
Portfolio property.
-
- QUALITY
COMMUNICATION.
It is gratifying but not enough to
measure success simply by the sale of
your property. To achieve your complete
satisfaction, you must also be provided
with consistent and continuous
communication in a professional manner.
The fact that we here on Whidbey
"pride" ourselves on the casual,
relaxed lifestyles of island living
will not do when dealing with buyers
coming from a larger, more traditional
business world. To meet commitments for
appointments and schedules is a
requirement of this business world. The
comprehensive nature of your Portfolio
Specialist's care is exemplified by the
quality of communication we maintain
with each individual client. We work
closely with you in developing and
implementing marketing strategies to
ensure they meet your expectations and
reflect your property's unique position
in the marketplace.
-
- NETWORKING.
One of the most
important
- elements
in reaching distinguished
property
- prospects
is networking with other
regional
- REALTORS.
Why? Almost half of all
real
- estate
sales occur because a
REALTOR
- somewhere
already has a qualified,
interested
- buyer
prospect in hand! When your property
is
- presented
to the market, we initiate our
network
- of
national and even international
contacts. This
- networking
capability allows direct,
immediate
- access to
a vast community of top
sales
- associates
and prospective buyers.
THE INTERNET.
As you
would expect from a real estate firm with
the capabilities documented here, we
maintain award-winning sites on the World
Wide Web. Whidbey Pacific and Portfolio
team members also operate and maintain
"leading edge" electronic technology;
broad-band DSL communications, cell
phones, single-sideband FM telephony and
other advanced telecommunications devices.
These technologies enable the Portfolio
team to almost instantly communicate data
and information about your property to
thousands of REALTORS throughout North
America. Whidbey Pacific maintains both
proprietary Web sites and vendor-supported
Web sites of custom design. You may be
reading this from such a site now. Our
prize-winning proprietary Internet
site,
www.whidbey-realestate.com, has become an
industry leader, receiving more than a
thousand "hits" per month!.
Our newest
vendor-supported site,
www.whidbeypacificrealty.com is rapidly
becoming a regional favorite.
Additionally, the Washington-state members
of the Northwest Multiple Listing
Service,operates a proprietary web site,
www.nwmls.com, providing direct access, to
members only, of photos, general
information and special private marketing
information. This site accesses almost all
listed properties in Western Washington,
from Bellingham to Portland. A "Web" site
with the same data is provided the general
public through, www.nwrealestate.com. All
these sites are available world-wide,
24-hours a day. These media are vitally
important to advertising Portfolio
properties, as it is our experience that
upper tier buyers are often among the most
technically-able Internet users, and this
use is growing exponentially. Whidbey
Pacific maintains registry on literally
thousands of real estate Internet sites,
search engines, real estate directories,
and site indexes across North America and
in Europe and Asia.
MULTIPLE
LISTING
SERVICES.
Generally, the key to marketing is
ensuring that information on your property
is as widely disseminated as soon as
possible to potential, prospective buyers
and the many real estate colleages with
clients already looking for properties
similar to yours. A ready avenue to wide
exposure is through the various local and
regional Multiple Listing Services. Most
real estate firms on Whidbey Island are
members of the Northwest MLS, the nation's
largest MLS, with 16,000
members.
ADVERTISING
MEDIA.
The Wall Street Journal is the largest U.
S. newspaper, based on paid subscribers
(almost two million), having a readership
of 5.5 million prosperous property owners.
The National Edition (U. S. and Canada)
and International Editions (Asia and
Europe) are especially important to
"trophy" property buyers. Whidbey Pacific
from time to time has committed to
advertising our special, or Portfolio
properties. Each week the Journal has an
issue on quality real estate. On a
scheduled basis, they also publish special
real estate pages on "Waterfront",
"Mountain", "Ski" and other Distinguished
properties.
THE DUPONT
REGISTRY.
The Registry is one of the more
prestigious publications specializing in
expensive, quality real estate, along with
FINE HOMES and other glossy real estate
regional publications.
LOCAL
ADVERTISING.
Your
Whidbey Pacific Portfolio team will
customize a local advertising strategy to
fit the specialized needs of exposing your
property to the marketplace. Using
targeted media, such as the Seattle Times,
The Eastside Journal, the Everett Herald,
the South Whidbey Record and the
News-Times, newspapers read locally or
subscribed to by many, many local owners
of recreational property and "second
homes". The purpose is always to create
the largest possible exposure to qualified
prospective buyers.
PUBLICITY.
Publicy, in the form of news releases, can
achieve advantage over regular
advertising. First, it offers "third-party
credibility", an implied endorsement, that
can be more credible than a paid
advertisement. Second, the message reaches
potential buyers who are not actively
shopping for a Portfolio property, but who
may be attracted by the "uniqueness" and
features of your property. In that they
are often both unique and visually
appealing, Portfolio homes make great
feature stories.
BROKER
SHOWINGS AND PRIVATE
RECEPTIONS.
An integral part of marketing your
Distinctive home is to expose the property
to other brokers and agents. Whidbey
Pacific will arrange for local agents to
familiarize themselves with your property
through broker prevues, as normal with
other new listings. Agents with qualified
clients become personally familiar with
the details of your property. With
Portfolio homes, the most effective form
of "open house" is often a formal
invitation to a private reception. Special
evening receptions, or "soirees", may be
appropriate. This can be an opportunity
for certain local REALTORS, as well as
those from the "mainland" who practice in
luxury home markets. Invited guests may
come from both your own network of friends
and business associates, as well as the
Portfolio team's database of prospective
buyers. This is sometimes an ideal way to
show your home at its best. Attendees
appreciate the opportunity to view your
home "privately" and to interact with each
other. This form of "publicity" can lead
directly to an offer to
purchase.
Our Whidbey
Pacific Portfolio Specialists, all have
experience selling properties over
$500,000. They are also all REALTOR
members of the National Association of
REALTORS, all are ecertified, and most are
Brokers, meeting the higher standards of
licensing, continuing education and
training, and legal
responsibility.
We ask that
when you consider selling your "Portfolio"
property, you will allow us to present our
formal credentials and our specific ideas
for successfully selling your property.
We're Whidbey Pacific, and we have The
Advantage.
Copyright
2001. All rights
reserved
|
